The Pratley Company, if you like, is a tech startup.
We’re a small team of designers and dreamers, and for the last 12 months we’ve been creating a device and a smartphone app that allows you to take, view and share 3D photos and videos directly from your smartphone. We’ve called it the True-View™.
We’ve taken the time to get this right. We didn’t want to knock up a quick job and launch an inferior product. We constantly take inspiration from our Grandfather, Raymond Pratley (affectionately knows as “Pops”), who passed away at the end of 2011. He was a man of his word and stood for integrity, quality, heritage, and the desire to “do things properly”. He taught us that if you work hard on something you believe in, you can make it happen. That’s the driving force behind what we’re trying to do here.
We’ve managed to attract some really talented people to work on this project with us, from scientists and optical specialists, to designers, engineers and manufacturers. We’ve gone through dozens of mock-ups and we now have a ‘proof of concept’ and a fully working prototype.
Everything is set up for us to make this device a reality. All we need to do now is raise the funds for tooling and manufacturing to be able to take the True-View™ to market.
We decided to use Kickstarter as the platform to do this. If you’re not aware, Kickstarter is a crowdfunding website. The nuts and bolts of it is this: if you believe in the product / the brand and you want to see it succeed, you can ‘back’ our project by one of two ways: (1.) You can pre-order the True-View™ by pledging money towards it at that pledge level; or (2.) You can choose any of the awesome rewards we’ve created (which are all based around Pops and The Pratley Co). You can also share our Kickstarter campaign page by emailing it to friends and family, and sharing it on social media. Any money we make goes towards making this a reality. Our Kickstarter campaign is live right now - check it out!